Rolls Royce, the brand that screams “quiet luxury” from the rooftops, just unveiled the 2026 Cruiser—their first-ever pickup truck. Dropping in showrooms next year, this isn’t some rough-and-tumble Ford. It’s a beast wrapped in silk, blending raw power with tech that anticipates your every whim. Launched last month in Goodwood, England, the Cruiser is already making waves. Let’s dive into the first look, that monster engine, smart gadgets, mileage realities, and—yeah—the eye-watering price.
A First Look That Turns Heads
Picture this: the iconic Rolls-Royce grille, but supersized and slapped on a stretched-out body with a proper truck bed. The front end? Bold and upright, like it’s daring the world to stare. Those laser headlights slice through the night (or fog) without a flicker, and the sides curve smoothly into flared fenders that scream capability without shouting. Swing around back, and the power tailgate drops like a butler serving dinner—wide open for easy loading of whatever floats your yacht-owning boat.
Powerful Engine Under the Hood
No skimping here. The Cruiser packs a twin-turbocharged 6.75-liter V12 that roars to 600 horsepower and 664 pound-feet of torque. It’s all-wheel drive with an eight-speed automatic that shifts smoother than your favorite playlist. Zero to 60? A leisurely 4.5 seconds—because why rush when you’re this refined? Towing maxes at 7,700 pounds, so snag that trailer full of vintage cars or a weekend camper. Off-road? Air suspension lifts it high, and terrain modes handle mud like it’s a minor inconvenience. This engine isn’t just powerful; it’s effortlessly dominant, whispering “I’ve got this” the whole way.
Smart Technology That Feels Like Magic
Rolls-Royce didn’t stop at luxury leather and starlight headliners. The Cruiser’s cabin is a tech haven. That 13.5-inch digital dashboard? It’s like a sci-fi tablet—swipe for nav, climate, or a quick playlist shuffle. Mess up a command, and the system politely whispers corrections in your pick of accents (British butler, anyone?). Adaptive cruise control scans miles ahead, braking or accelerating before you blink. Rear passengers get individual screens, massaging seats, and even scent diffusers for that fresh-out-of-a-spa feel.
Mileage: Luxury Comes at a Cost
Let’s be real—efficiency isn’t the Cruiser’s love language. Expect around 12 mpg city and 18 highway, thanks to that thirsty V12. Hybrids whisper in the background, but Rolls prioritizes power over pumps. For eco-minded owners, there’s talk of plug-in options down the line, but for now, it’s premium fuel and a full wallet at every fill-up. Still, with unlimited-mile warranties, who counts the tanks when you’re cruising in style?
Price Tag: For the Elite Hauler
Starting at $450,000, the base Cruiser is pricier than most houses. Load it with bespoke tweaks—diamond-stitched seats, anyone?—and you’re pushing $600,000 easy. It’s not for the masses; it’s for those who see a pickup as an extension of their private jet. Four-year warranty, unlimited miles—because tracking odometers is for peasants.